| Type | LLC |
|---|---|
| Industry | Multi-level marketing |
| Founded | Provo, Utah (2005) |
| Founder(s) | Glen Jensen, CEO |
| Headquarters | Lehi, Utah, U.S. |
| Key people | Glen Jensen, CEO Craig Bradley, President Darren Jensen, COO |
| Products | Nutritional supplements |
| Revenue | US$150 Millon (2009) |
| Employees | 130+ |
| Website | www.agel.com |
Agel Enterprises, LLC, a nutritional supplement supplier, is a multi-level marketing (MLM) company which was founded in March 2005 in Provo, Utah, United States.[1]
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The founder, Glen Jensen, previously worked in other MLM companies such as Nu Skin Enterprises and Neways[2] and recently joined the World Federation of Direct Selling Associations.[3]
In September 2008, Agel Enterprises, LLC moved its global headquarters from Provo, Utah to Lehi, Utah.
The company follows the structure of a multi-level marketing two-leg commission model where the recruited sales force is broken down into a "stronger" and "weaker" leg by which participants receive 10% commission from their "weaker" leg of recruited sales force.[4]
There are questions regarding the effectiveness of Agel products. For example, their FIT product uses hydroxycitric acid to promote weight loss. Trials were done on rats, but extrapolating that to human effectiveness has been controversial. Along with trials on rats, several human studies have been done showing lack of efficacy of low dosages of hydroxycitric acid.[5]